What is the Adidas three stripes logo?

The Adidas three stripes logo is one of the most recognizable logos in the world. Today, the “brand with the three stripes” holds a special place in the hearts of pop culture enthusiasts thanks to big-name collaborations with Kanye West and Pharrell Williams, plus the ongoing success of the Adidas Originals collection.

What does three stripes mean?

Three stripes is a trademark of Adidas consisting of three parallel lines, which typically feature along the side of Adidas apparel. Adidas was known for this branding early in its history, with its owner, Adolf Dassler, describing it as "The three stripe company".

Who designed the first three-stripe Adidas logo?

The name of the person who designed the original three-stripe logo is unknown. The first Adidas logo with the three stripes was a trademark of Finnish sportswear label, Karhu, which was bought by Adolf Dassler for today’s equivalent of $1,800. The Trefoil logo was introduced in 1971 and was believed to have been designed by Adolf Dassler.